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E-commerce era to influence our company

  • 2018-01-19

B2B ad spending will increase 13 percent in 2018 to hit US$4.6 billion from this year's estimated $4.07 billion, marketer predicted in a report released last week.However, its proportion of all U.S. digital ad spending will remain unchanged at 4.9 percent, which implies growth in other digital ad spend areas as well.Desktops and laptops will continue to attract the bulk of B2B digital ad spend, according to eMarketer. They are expected to account for $2.54 billion this year.Mobile B2B digital ad spend, which is forecast to hit $1.53 billion this year, also will continue to grow. Google also means that the data on the mobile teminal is more than the CP for the frist time.

Amazon Chief Product Officer Stephen recently shared his thoughts on how sales such as the Amazon Dash Wand are gaining ground in customer relationship management, and how smart brands understand a key piece of successful platform integration is ensuring accurate, rich product data is provided on the barcode.  States Stephen, “If the data’s incomplete or inaccurate, the brand will risk a slide in consumer trust or confidence.”

Robert Lee, the general manager of our company pointed out that our company should do the followings: enhance professional attainments, assimilate up-to-dateconception and unceeasingly study new knowledge and technique. We believed that our company will achieve better results under his leadership in E-commerce in 2018. Come on ! Wellness people.

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